Privacy Policy

1. Introduction

Selat Atlas ("we", "us", "our") is a business consulting firm registered in Malaysia and operating from Level 9, Wisma Sanyan, 1 Jalan Sanyan, 96000 Sibu, Sarawak. We are committed to handling personal information with care and in line with our obligations under the Personal Data Protection Act 2010 (PDPA) of Malaysia.

This policy explains what personal data we collect, why we collect it, how we use it, and your rights in relation to it. It applies to information collected through our website and in the course of our consulting engagements.

2. What Personal Data We Collect

We collect the following categories of personal data:

• Contact information — name, email address, phone number, and business details provided through our enquiry form or directly in communications.
• Engagement information — details about your business, the question you're working through, and background materials you choose to share with us during a consulting engagement.
• Website usage data — anonymised information about how visitors interact with our website, collected via analytics tools (IP address, browser type, pages visited, duration).
• Cookie data — preferences stored in your browser in accordance with our Cookie Policy.

Legal basis for processing: We process personal data on the basis of your consent (when you submit an enquiry or accept cookies), performance of a contract (when we carry out a consulting engagement), and our legitimate interest in operating and improving our business services.

Retention: Contact enquiry data is retained for up to 24 months. Engagement-related data is retained for up to 5 years for record-keeping purposes, unless you request earlier deletion.

3. How We Use Your Data

We use personal data for the following purposes:

• To respond to enquiries and communicate with you about our services
• To carry out consulting engagements you have commissioned
• To send you relevant information about our services where you have consented
• To understand how our website is used and to improve it
• To comply with legal or regulatory obligations

We do not sell personal data to third parties. We may share data with service providers who assist us in operating the website (such as hosting and analytics services), subject to appropriate data processing agreements. We do not use your data for automated decision-making.

4. How We Protect Your Data

• Website connections use HTTPS encryption
• Access to personal data is restricted to authorised team members
• Client engagement documents are stored in password-protected systems
• In the event of a data breach affecting your personal data, we will notify you as required under Malaysian law

5. Cookies

We use essential cookies to operate the website, and optional analytics and preference cookies where you have consented. You can manage your cookie preferences at any time through our Cookie Policy page.

6. Your Rights

Under the Personal Data Protection Act 2010 (Malaysia), you have the right to:

• Access the personal data we hold about you
• Correct inaccurate or incomplete personal data
• Withdraw consent for data processing where consent is the legal basis
• Request deletion of personal data where no legitimate basis for retention exists
• Object to processing in certain circumstances
• Request information about how your data has been used

To exercise any of these rights, contact us at [email protected]. We will respond within 21 days. If you are not satisfied with our response, you may contact the Department of Personal Data Protection Malaysia (JPDP) at pdp.gov.my.

7. Third-Party Links

Our website may contain links to external websites. We are not responsible for the privacy practices or content of those sites. We recommend reviewing the privacy policy of any site you visit.

8. Children's Privacy

Our services are directed at businesses and are not intended for individuals under the age of 18. We do not knowingly collect personal data from minors. If we become aware that we have collected data from a person under 18, we will delete it promptly.

9. Changes to This Policy

We may update this policy from time to time. Material changes will be noted on this page with a revised date. Continued use of the website following any changes constitutes acceptance of the updated policy.